PUBLICIZE YOUR BOOK by Jacqueline Duval

Everyone in the publishing industry, and many not, have heard the stories-of authors who spend a year or more writing a book only to see it sink into oblivion when the publisher releases it with no fanfare; of authors left out in the cold when their editors are gone before pub date. Then there are the flip stories: of authors, sometimes self-published, who manage their own publicity campaigns or supplement their publishing house's and sell thousands, maybe tens of thousands, of copies. To avoid the former and promote the latter, Deval (Reckless Appetites), publisher of Hearst Books and former director of publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has written this book, easily the most incisive and expert guide to book publicity ever. Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books, and there's not a publishing professional who won't learn something new and useful from it as well.

THE AUTHOR EVENT PRIMER: HOW TO PLAN, EXECUTE, AND ENJOY AUTHOR EVENTS by Chapple Langemack

Author events are a great way to build excitement and interest in books and reading. Now you can successfully plan and host author visits. This guide covers every step from why you should hold author events and how your organization can benefit to such logistics as selecting an author, choosing the type of event and venue, publicity, set-up, escorting, crowd control, and managing the autograph line. Filled with practicial tips, proven techniques, and anecdotes, this book will inspire you and get you through your author events with flying colors.

1001 WAYS TO MARKET YOUR BOOKS by John Kremer

Today's most complete handbook on book marketing.

Shows writers 100 money saving methods or weapons for selling their books before and after they are published.

From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.

This comprehensive guide offers advice and insight about every stage of the publishing world.

Frishman and Spizman both bring decades of experience and insight to this instructional series

Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time

Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book

THE SAVVY AUTHOR'S GUIDE TO BOOK PUBLICITY by Lissa Warren

Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn’t getting results. Each chapter details what happens to a book once it’s off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren’s advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author’s Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author’s message loud and clear.

Filled with trade tricks, professional preparation techniques and survival tips, an accessory that no author should leave home without.

BUZZ YOUR BOOK by M.J. Rose and Douglas Clegg

What do New York Times bestselling writers Nora Roberts, Terry Brooks, Neil Gaiman, Janet Evanovich, Tess Gerritsen, and John Saul all have in common? They give tips on getting Buzz for books in M.J. Rose?s and Douglas Clegg?s Buzz Your Book! If you are a published author, you know that not even the biggest NY publishing houses do enough advertising and promotion for the majority of their titles. Buzz your Book, written by Douglas Clegg and M.J. Rose, will give you tons of tips and ideas to get the Buzz going for your book.

Available by electronic download.

The Most Powerful Book Promotion You Will Ever Launch is Just a Click Away -- Do you have a web site but no visitors? Do you think your Internet marketing efforts are handled once your site goes live? If you answered yes to either of these questions you may be missing out on a boatload of book sales. Red Hot Internet Publicity will not only teach you how to create a web site that turns visitors into customers, but it also teaches you quick and easy ways to promote yourself on the ’Net for exceptional sales results. You’ll learn how to maximize your Internet promotional efforts by utilizing blogs, Internet articles, chat groups, ezines and hundreds of secrets tools and strategies used by some of the most savvy Internet marketers.

GET KNOWN BEFORE THE BOOK DEAL: USE YOUR PERSONAL STRENGTHS TO GROW AN AUTHOR PLATFORM by Christina Katz

Becoming visible is more crucial to landing a book deal than ever, according to agents and editors in every facet of the publishing industry. Simply churning out a book isn't enough. Aspiring authors need to develop a marketing platform in order to get noticed. This book empowers writers to take charge of their writing careers and partner with agents, editors and publishers. Introverts and extroverts alike will find effective and diverse strategies for growing their platform in their areas of expertise in ways that complement their own style and pace of working. From developing a readership, to increasing the odds of a book deal, to having a greater impact on book sales, this book is every aspiring writer's guide to success in the world of publishing.